Here's what you'll learn:

	This 8-hour interactive workshop covers tips, tricks, and strategies. We get very specific about what you need to do
	We'll teach you the 10 MOST important elements of effective media messages. We show you our Media Messaging System
	We'll teach the 12 MOST important elements for handling interviews and Controlling your message
	Learn 10 Elements for creating the Perfect Sound Bite We'll show you our Sound Bite Creation system that you can use again and again
	We'll teach you Bridging techniques (The art of staying on track and "on message.")
	How to improve body language -we won't just talk about it, we'll get you looking better on camera
	Identify loaded questions
	Handle hostile interviews
	Improve wardrobe
	Use makeup
	Be more persuasive
	Reduce nervousness
	Build a media strategy
	BEST OF ALL ... We'll give you what no other media trainer focuses on ... Solid, Specific Techniques on HOW TO TURN INTERVIEWS into SALES.

What situations will this workshop
prepare you for?

The main goal and purpose of this workshop is to give experts, authors, and authorities
the tools they need to feel totally in control during interviews. By control, we mean feeling calm, relaxed and able to keep the interview where you want it to go. An emphasis for a media game plan will be discussed. You must first decide what you really and truly want to get out of ever media situation before you can make action happen.

We want to prepare you for every media situation including :

• Newspaper interviews
• Live TV
• Trade publication interviews
• TV talk shows
• Celebrity appearances
• In-studio interviews
• Live radio
• Editorial board meetings
• Radio talk shows
• Internet interviews
• Edited news programs
• Training videos
• Telephone interviews
• Infomercials
• Press conferences
• Book tours
• Spokesperson training 
• Sales presentations
• Product announcements
• Ambush interviews

Here's what you can expect:

-- --

Interactive Course: 
The coach/trainer will provide techniques, tips and guidelines on each aspect of effective media communication. The trainees will then engage in simulated media interviews, while being videotaped. Next, the trainer will provide a definitive critique of each trainee’s performance with immediate feedback and performance enhancement instructions. The trainees will be interviewed and videotaped numerous times throughout the day.

Program Schedule
(Videotaping & Critique Process repeated throughout each module.)

Module One
Media Basics

• Present yourself well in interviews
• Rules of context
• Emanating confidence, credibility, composure, and competence

Participant engaged in videotaped interviews, followed by constructive critiques.




Module Two
Elements of message development

• Learn to create an effective media message
• Understand the 13 essential elements reporters look for
• Bring focus to your key messages

Participant engaged in videotaped interviews, followed by constructive critiques.

Module Three
Creating Sound Bites

• Understand the 10 elements in any quotation
• Craft these essentials into your interview
• Learn why its not enough to simply “stay on message”

Participant engaged in videotaped interviews, followed by constructive critiques.

Module Four
Message bridging techniques

• Learn to maintain control over the interview
• Answer any questions with ease
• And look comfortable

Participant engaged in videotaped interviews, followed by constructive critiques.

Module Five
Turning interviews into sales

• Learn techniques to plug a book or product without sounding like your plugging
• How to get the media to do the plugging for you!
• How to get the audience to give you their email addresses so you can market to them more than once

-- --

Pre-Training Materials

Trainee will receive

Individual Needs Assessment. To be filled out by trainee.
Questionnaire to assess needs, skill levels, experiences and special requirements unique to the individual.  Individual Bio is also requested. This will ensure extra time for you during the workshop.
Trainer does not have to waste time figuring out your needs during the training day.

More Bonuses:
Soft Copy Handbook and Book: 
Electronic Version Handbook, “1001 Ways to Wow the Media and Speaking Audiences” and “Media Training A-Z” book

Video: “TV Basics Part 1” & “TV Basics Part 2”, “Telephone Interviews” plus
“Speak in Sound Bites”
                  (Sample Video available upon request.)

Audio: “Controlling Your Message”

Software: QuoteController™ Software to help you prepare and hone your message and quotes for any news media interview.

-- --

Post-Training Continuing Education and Support

Video and Audio Broadcasts

After the training workshop, you will create your own personal follow-up training program with your instructor.  You can choose to receive a new online training video (1-3 minutes) once a month, once a week, or once a day.  These videos are perfect for watching on the computer, or iPod.

You may prefer to receive the follow-up training lessons in an audio format (1-3 minutes).  You can choose between monthly, weekly or daily audio tutorials from TJ Walker that are perfect for listening to on your iPod or computer.

• Changes to Support Frequency or Format

You can have ANY  format or ALL formats.  You can change the frequency or format at any time.  You can unsubscribe at any time.  Best of all, there is NO additional charge for this service.  It is free to all our clients for an entire year.

This is one of the unique benefits of the Media Training Worldwide experience – your skills continue to grow long after the formal, in-person training session has ended.  You will continually gain more confidence and more skill in your ability to control your message and image in every media encounter.

All trainees will receive a quarterly diagnostic for one year after their training at Media Training Worldwide.  The purpose of the diagnostic is to help trainees in the following areas:

1. Staying focused on media skill strengths
2. Creating awareness of areas of weakness
3. Assessing media skill goals
4. Maintaining constant improvement

What people are saying...
(Click to hear in their own words)

	Meryl Getline    Hear the Results	"You helped me out at a time that I just really didn't get what I was supposed to tell the media to MAKE THEM WANT to interview me. You got the perfect pitch for me and since then, I have NEVER EVER been refused an interview ... I have done 150 or so and I have some more coming up." —Meryl Getline —Author, "The World at My Feet"   Visit her website at: www.fromthecockpit.com

	Joel Furhrman M.D.    Hear the Results	"I was really blown away with the VALUE OF YOUR COACHING. I never expected we'd get so much out of this. It was really valuable ... for my future. I know I will reap the ECONOMIC REWARDS as we move forward." —Joel Furhrman, M.D. —Author, "Disease-Proof Your Child"   Visit his website at: www.drfuhrman.com

	Prill Boyle    Hear the Results	"What a WONDERFUL SPEAKER AND TALENT you are. You're funny, you're smart, you're disarmingly honest and your comments to our group were off the charts helpful. I just can't thank you enough!" —Prill Boyle —Author, "Defying Gravity"   Visit her website at: www.PrillBoyle.com

	Dr. Karen Gail Lewis    Hear the Results	"You were MORE than helpful! YOU WENT BEYOND WHAT WAS EXPECTED! You got me to see things in a different light! You were really wonderful to work with." —Dr. Karen Gail Lewis —Author, "With or Without a Man"   Visit her website at: www.DrKarenGailLewis.com

	Sorai Stuart    Hear the Results	"Your coaching was THE MOST VALUABLE TOOL I could have received! You showed a terrific approach to creating the story idea.. What an eye opener!" —Sorai Stuart —Author, "Nutrition for Your Body, —Mind & Spirit"   Visit her website at: www.naturallybalancedhealth.com

	Troy Tate    Hear the Results	"You did an OUTSTANDING JOB! You gave me insights and ideas and suggestions that will really help me to be powerful ... when I meet the media." —Troy Tate —Author, "The DNA of Successful —Leaders"   Visit his website at: www.torquesolutions.com

	Pastor Maurie Hansen    Hear the Results	"I've been on over 100 RADIO PROGRAMS! Anything I can do to help, you let me know. I've been using your techniques during my speaking engagements!" —Pastor Maurie Hansen —Author, "Final Details"   Visit his website at: www.finaldetails.net

ATTENDANCE IS LIMITED!





Friday August 1, 2008

The Beginning:  PITCHING.
We'll teach you specific techniques on how to turn your BOOK or topic into something the media WANTS and NEEDS to cover.

The Middle: THE ACTUAL INTERVIEW.
Yes! You got a media interview. 
NOW WHAT?!! We'll get specific on how to find and focus your MESSAGE, how to create SOUND BITES that SELL, and deal with ANY pitfall you may encounter. People who "wing it" are not trying to sell books.

The End: Leveraging Interviews. TURN INTERVIEWS INTO SALES.
Few Media Coaches realize how important this part is. THIS IS WHY YOU WANT THE MEDIA TO COVER YOU! Again, we get SPECIFIC on techniques you can't afford NOT to know. These techniques will reward you for years to come, and set you up to sell future books, products, services, and seminars ...

Sales: Isn't that really WHY you would want to get in front of the media.

During this workshop, We'll take you through the WHOLE process.

Your Trainer, Jess Todtfeld:

Jess Todtfeld

Jess Todtfeld is President of Media Training Worldwide in New York City. Jess helps CEOs, business executives, spokespeople, public relations reps, experts, authors, and inventors to not just do a better job when working with the media ... but to CONTROL THE MEDIA. On a daily basis, Jess helps people to propel their business forward by helping them to make the media work FOR them instead of against them. Through Success in Media, Jess conducts workshops and gives speeches on topics such as:

Secrets to Getting Booked on Television How to Control the Media Pitch Perfection: 21st Century Tools for Pitching the Media Successful Interviews Lead to Callbacks How to Turn Interviews Into Sales Jess brings with him 12+ years of experience as a television producer on the national level. During that time he booked and produced over 4,000 segments. During his seven years at Cable TV's #1 Morning Show "FOX & Friends," at FOX News Channel, Jess worked with celebrities, politicians, and newsmakers.  Prior to joining “FOX & Friends” in 1998, Jess spent two years with Cable’s #1 prime time show, “The O’Reilly Factor.” While on “The Factor,” Jess saw many guests that could have benefited from proper media training. Before making his way to FOX News Channel, Jess spent two years at NBC's cable channel “America’s Talking.” The format exclusively featured talk shows. Jess worked as an Associate Producer on their quirky morning show, “What’s New,” and later on their late night talk show, “After Hours.” The shows’ producers found Jess to be entertaining and ended up putting him on the air almost daily. First, Jess was the “Across the Street Correspondent.” He would talk to real people, live on the air from across the street from the studio. Jess went on to shoot humorous packages that featured him as talent. 12+ years as producer in National Television Association with 2 top rated television programs Helped launch 2 cable networks & 5 television programs Speaker / Lecturer for events, seminars, and conventions Conducted media workshops for some of New York's     top public relations companies Contributing author to "Promote Like a Pro: Small Budget,     Big Show," by Linda F. Radke Jess is a featured speaker at events for people looking to use the power of the media to propel their careers and products foward.

See you August 1st!

Jess Todtfeld

Questions about the PR Leads: Media Training Workshop?
Email Us
or call 1-952-380-1554